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Music Makes It Home

In February we had a whirlwind few weeks of post-production for the campaign, "Music Makes It Home." A truly unique endeavor, the video was a result of a partnership between industry titans Apple Music and Sonos, this being the first time Apple music has produced a joint campaign. The end result is a distillation of data gathered from an in-depth, international case study involving families from all over the world. You can read more about the study here, but here's the skinny. Participating families were given Nest cams, iPhones, iBeacons, and Sonos speakers; and were monitored for a period of two weeks. The first week, the families were deprived of all music; and the second week, music was encouraged through the use of the provided Sonos speakers. Families were captured by the Nest cams and some also kept video diaries; and eight chosen families were visited by a professional crew in addition to the other methods of self-capture with the iPhones. The result was over 15,000 hours of footage, and this is where we came into play. Chariotdrive's role was wrangling the footage captures and getting them edited down into a 2.5 minute video.  Under normal circumstances this would have been fine, but this had to be done in 3 weeks. The creative behind the project was Weber Shandwick, a PR agency out of Boston, and production was handled by Imaginaut Entertainment. Imaginuat teamed up with Chariotdrive and set up post production at WeWork in downtown Los Angeles.

CLIENT:

Sonos, Apple Music.

PRODUCTION COMPANY:

Weber Shandwick, Imaginaut Entertainment.

WORK:

Post Production, Editorial, Motion Graphics, Color Grading.

DATE:

January 2016